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GTCR to acquire Simpli.fi

GTCR has agreed to buy Simpli.fi from Contour Venture Partners and Frontier Capital. No financial terms were disclosed. The transaction is expected to close later this year. Petsky Prunier LLC and LUMA Partners LLC served as financial advisers to Simpli.fi. Texas-based Simpli.fi is a provider of a programmatic platform for local advertising.

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PE Deals,private equity,private equity deals