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Music discovery platform, Pandora, eyeing US ticketing platform Ticketfly for $450 million with even split of cash and stock

Global music discovery platform, Pandora is looking to buy US ticketing platform Ticketfly. The deal is valued at $450 million with almost even split of cash and stock. San Francisco-based Ticketfly, which was founded in 2008 provides ticketing and marketing software for approximately 1,200 ventures and even promoters across North America. In the live events tech firm’s backers are Sapphire Ventures, Riverwood Capital, Northgate Capital and Cross Creek Capital. Riverwood led a $50m Series D financing round in Ticketfly in 2015, which brought the company’s total funding to $85m. Earlier, it closed a $22m SAP Ventures-led round in 2012.


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