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Publicis Groupe to acquire Epsilon

  • Region:

    United States of America, France

  • Sector:


  • Deal Size:

    $3.95 billion

  • Buy Side Company:

    Publicis Groupe
  • Sell Side Company:

    Alliance Data Systems Corporation
  • Target Company:


Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion. Epsilon is a provider of data intelligence and customer insights, email and CRM platforms. Allen & Company LLC, BNP Paribas, Citi and J.P. Morgan acted as financial advisors to Publicis Groupe in the transaction.