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UK retail data analytics firm more2 gets a minority investment of $17 million from Eight Roads Ventures

The proprietary investment arm of Fidelity International Limited, Eight Roads Ventures announced a $17 million minority investment in specialist multi-channel retail data services provider, more2. Established in 2002 in London, more2 helps retailers use data to understand the behaviour of their customers through methods like aggregation, segmentation, analysis among others. Eight Roads Ventures’ investment in more2 is well-aligned with its strategy to back successful European entrepreneurs, while more2 was looking to partner with a value-add investor to help it accelerate growth by entering new markets and industry segments.


VC Deals,Eight Roads Ventures,more2,Fidelity International Limited