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Vienna-based B2C marketing cloud company Emarsys enters US shores with a $33 million investment from Vector Capital

B2C marketing cloud, Emarsys has announced a $33 million equity investment from Vector Capital, the San-Francisco based private equity firm focused on value-oriented investments in technology companies. Vector’s Series A minority investment marks the first institutional funding received by Emarsys in its 15-year history. The new funding will help push international growth in the US and the Latin American markets, besides improving product innovation and expanding sales and marketing teams. The funding led to Vienna, Austria headquartered Emarsys opening its first office in the United States.

Tags:

PE Deals,B2C marketing,Emarsys,Vector Capital

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